Our mission is to delight every guest of Scramblers by impressing them with unique breakfast and lunch recipes and attentive friendly service in a clean, dynamic yet comfortable environment.

NEW INFORMATION

1. Veteran’s Day – Veteran’s Day is Monday, November 11. Be ready for an uptick in sales.  As in year’s past, we will be offering a free entrée to Veterans and advertising it on social media and to our e-club.  Attached is the SOP for how to redeem this offer.    Scramblers Veteran’s Day SOP   City Egg Veteran’s Day SOP
2. Gift Card Promotion – It’s that time of year again! Time to sell gift cards!  The ‘Buy $50, Get $10’ promotion that we run every year begins Wednesday, November 13.  All materials have been sent out to all locations.  Attached is our Promotional Alert.  Please read, educate your staff, and be ready to sell!   Scramblers Gift Card Promo SOP   City Egg Gift Card Promo SOP
3. DoorDash – As promised, attached is our October data from DoorDash. Please review.   DoorDash Performance Data

RECURRING TOPICS

1. Holiday Season – We are only a few short weeks away from our holiday season. Holiday Hours signs should be posted in your lobby now.  Here is a brief list and synopsis on what sales volume to expect as it compares to normal sales so that you may staff appropriately. Consider this as a general reference though; it is always wise to look at your individual store sales’ trends for exceptions:
   1. Veterans Day (Monday, Nov 11) – Up 25 – 35% (Falling on a Monday will increase its impact)
   2. Day before Thanksgiving (Wednesday, Nov 27) – Up 20%
   3. Thanksgiving Day (Thursday, Nov 28) – In many locations volume is the same as a normal Thursday, but condensed to only 4 hours, as we are only open 8am-Noon.  Makes for a busy rush, so be prepared!
   4. Black Friday (Friday, Nov 29) – Very busy.  Up 75-150% from a normal Friday.  Sometimes even busier than Saturday or Sunday of that weekend.
   5. First three weeks of December sales volumes begin to dip. Don’t over-staff!
   6. Christmas: The week leading up to Christmas Day (whenever the kids get out of school; probably Dec 19 or 20 this year) begins to get busy.  Each weekday is 50-75% up on a normal weekday.  Christmas Eve will be on Tuesday, Dec 24 and will feel like a busy Saturday.  We are closed Wednesday, Dec 25 Christmas Day (only day of the year) and then Thursday, December 26 will be like a busy Sunday, and the 27^th – 31^st will be the equivalent of Saturday-like sales.  We often set weekly sales records during this week.  No one-single day is like a ‘Mother’s-Day-kind-of-busy’, but each day is busier than normal, which makes for an over-all busy week.  You will want as much staff available throughout this week as possible.
   7. New Year’s Eve (Tuesday, Jan 31) – Expect busy Saturday-like sales.
   8. New Year’s Day (Wednesday, Jan 1) –Other than Thanksgiving Day, this is the only day of the year that our hours change because we open late.  Hours are 8am-3pm. Consider this day like a busy Saturday.  Business will start slow, but a strong late morning and lunch rush should be expected.
   9. Business will then stay strong through the balance of the weekend and then fall off on Monday, Jan 6.  At that point, cut staff and start cleaning!
2. Gift Boxes – Our holiday gift boxes are designed to be very small, easy gifts for our guests to purchase and give to friends and family during the holiday season. Attached is the SOP for these boxes!

OPERATIONS MANUAL CHANGES

1. None.