Our mission is to delight every guest of Scramblers by impressing them with unique breakfast and lunch recipes and attentive friendly service in a clean, dynamic yet comfortable environment.
NEW INFORMATION
- Veteran’s Day – Be prepared for a busy Friday this week as we honor Veteran’s Day with a free entrée to all military veterans. We will advertise this day on social media asking veterans to show their military ID in order to receive their free entrée. The attached promotional alert provides all necessary details. Please read and instruct your staff how to handle this promotion. Veteran’s Day Promotional Alert
- Holiday Hours – If you’ve not already done so, the best way to increase your Turkey Day sales is to let the public know that we’re open on Thanksgiving! Now is the best time to place your Holiday Hours sign in your lobby. If you no longer have a sign, please contact corporate immediately to get a new one.
RECURRING TOPICS
- Gift Card Selling Season – The holidays are upon us. Be advised, our Gift Card selling season begins with our annual ‘Buy $50 Get $10’ promotion on Wednesday, November 16. Look for promotional materials in the mail in the upcoming week. The attached promotional alert provides all necessary details. Gift Card Promotional Alert
- Dark Roast Coffee – In addition to the other changes to our new menu, we neglected to include the fact that we no longer offer Dark Roast as a coffee option. Based on sales of this product over many years, we have elected to discontinue our Dark Roast Blend. If you still have product in your restaurant, you are advised not to discard it. Rather, use up the last of this product and discontinue after it is gone.
- Gift Cards – Just as a reminder, our new ‘Blackhawk’ Gift Cards are now being sold in Kroger and Giant Eagle. This is the card with the picture of French Toast on the front. Remember, these are no longer Vantiv cards. These, just like the Avocado Omellette gift card are our internal Sizzle System cards and must be redeemed through the Sizzle POS system.
- Holiday Season – We are only a few short weeks away from our holiday season. Please look for your Holiday Hours signs and have them ready to place in your lobby. Here is a brief list and synopsis on what sales volume to expect as it compares to normal sales so that you may staff appropriately. Consider this as a general reference, though it is always wise to look at your individual store sales’ trends for exceptions:
- Veterans Day (Friday, Nov 11) – Up 25%
- Day before Thanksgiving (Wednesday, Nov 23) – Up 20%
- Thanksgiving Day (Thursday, Nov 24) – In many locations volume is the same as a normal Thursday, but we are only open from 8am-12pm, so you do the same volume in only 4 hours. Makes for a busy rush, so be prepared
- Day after Thanksgiving (Friday, Nov 25) – Very busy. Up 75-150% from a normal Friday. Sometimes even busier than Saturday or Sunday of that weekend.
- First three weeks of December sales volumes begin to dip
- Christmas: The week leading up to Christmas Day (whenever the kids get out of school; probably Dec 19 or 20 this year) begins to get busy. Each weekday is 50-75% up on a normal weekday. Christmas Eve often does the equivalent sales volume as a busy Saturday or soft Sunday. We are closed Sunday, Christmas Day (only day of the year) and then Monday, December 26 will be like a busy Sunday, and 27-31 will be the equivalent of Saturday-like sales. We often set weekly sales records during this week. No one-single day is like a ‘Mother’s-Day-kind-of-busy’, but each day is busier than normal, which makes for an over-all busy week. You will want as much staff available throughout this week as possible.
- New Year’s Day (Sunday Jan 1) – Up 20% on a normal Sunday. Other than Thanksgiving Day, this is the only day of the year that our hours change because we open late. Hours are 8am-3pm.
- That following day will be normal strong Sunday. Then business falls off on Monday, Jan 2. At that point, cut staff and start cleaning!
OPERATIONS MANUAL CHANGES
- None.