Operations Update

Our mission is to delight every guest of Scramblers by impressing them with unique breakfast and lunch recipes and attentive friendly service in a clean, dynamic yet comfortable environment.

 

NEW INFORMATION

  1. Daylight Saving Time – Just a reminder, this weekend Daylight Saving Time ends early Sunday morning. Don’t forget to roll your clocks back one hour and be ready for Sunday sales to start a little earlier than typical, making for an overall uptick in sales.  Consider bringing staff in 30 minutes earlier than normal to accommodate.
  2. Veteran’s Day – Be advised, Veteran’s Day is Saturday, November 11 this year, though it will be officially observed on Friday, November 10. We will be honoring our standard promotion again this year.  Attached is the Promotional Alert.  Please read carefully, educate your staff on the specifics of how we will advertise and honor our promotion, and be ready for a slight bump in sales on that Friday.  Also, we will put a discount button on the Sizzle system.  Please ensure that your servers use this button when applicable to that we can get accurate data on this program.  Veterans Day Promotional Alert
  3. Election Day – Don’t forget, Election Day is this coming Tuesday, November 7. Be ready for a slight increase in sales on this day.

RECURRING TOPICS

  1. Holiday Hours – If you have not already done so, now is the time to place your holiday hours sign in your lobby. Please contact our corporate offices if you have misplaced your sign and need to order a new one.
  2. On-line Media – Our November Social Media Calendar is here! As always, if you or your restaurant wish to be part of, or even featured in our on-going social media campaign, please contact Kelly directly at (419) 395-1523.
  3. Gift Card Promotion – Its that time of year again! One of our largest annual promotions, Gift Card ‘Buy $50, Get $10’, will begin on Wednesday, November 15 this year!  Attached is our full Promotional Alert for this campaign.  Please read it carefully and train your staff to be ready to sell gift cards!  Promotional materials have been mailed.  Please look for signs (if applicable to your store), cards, sleeves and all other materials in the next couple of days.    2023 Gift Card Promotion
  4. Holiday Season – We are only a few short weeks away from our holiday season. Here is a brief list and synopsis on what sales volume to expect as it compares to normal sales so that you may staff appropriately. Consider this as a general reference though; it is always wise to look at your individual store sales’ trends for exceptions:
    1. Daylight Saving Time Ends (Sunday, Nov 5)- Up 25%
    2. Election Day (Tuesday, Nov 7) – Up 25%
    3. Veterans Day (Friday, Nov 10) – Up 25%
    4. Day before Thanksgiving (Wednesday, Nov 22) – Up 20%
    5. Thanksgiving Day (Thursday, Nov 23) – In many locations volume is the same as a normal Thursday, but condensed to only 4 hours, as we are only open 8am-Noon.  Makes for a busy rush, so be prepared!
    6. Black Friday (Friday, Nov 24) – Very busy.  Up 75-150% from a normal Friday.  Sometimes even busier than Saturday or Sunday of that weekend.
    7. First three weeks of December sales volumes begin to dip. Don’t over-staff!
    8. Christmas: The week leading up to Christmas Day (whenever the kids get out of school; probably Dec 20 or 21 this year) begins to get busy.  Each weekday is 50-75% up on a normal weekday.  Christmas Eve will be on Sunday, Dec 24 and will be an expected standard Sunday volume.  We are closed Monday, Dec 25 Christmas Day (only day of the year) and then Tuesday, December 26 will be like a busy Sunday, and the 27th – 31st will be the equivalent of Saturday-like sales.  We often set weekly sales records during this week.  No one-single day is like a ‘Mother’s-Day-kind-of-busy’, but each day is busier than normal, which makes for an over-all busy week.  You will want as much staff available throughout this week as possible.
    9. New Year’s Eve (Sunday, Jan 31) – Expect normal Sunday sales.
    10. New Year’s Day (Monday, Jan 1) –Other than Thanksgiving Day, this is the only day of the year that our hours change because we open late.  Hours are 8am-3pm. Consider this day equivalent to Memorial or Labor Day Monday.  Business will start slow, but a strong late morning and lunch rush should be expected.
    11. Business will then fall off on Tuesday, Jan 2.  At that point, cut staff and start cleaning!

OPERATIONS MANUAL CHANGES

  1. None.